On August 29, fengle Perfume company held a briefing on the results of the 2018 strategic symposium.President Yang Lin,company leading group member, relevant function department head attended the meeting to listen to the report.
The meeting was chaired by Jin Jinsong,managing director of Fengle Perfume company. At present, Fengle Perfume is in the period of strategic opportunities.In order to comprehensively analyze the environment the enterprise is facing , define the mission, vision and strategic goal of the enterprise, and constantly obtain new competitive advantages, since June this year, the key staff of Fengle Perfume has held six workshops successively, and discussed the future development direction of the industry from various aspects and initially formed the development idea.In the future,on the basis of strengthening and expanding existing superior products, we will strive to make a breakthrough in the high-end flavor raw materials and plant essence extraction industry.
At the briefing, the deputy general manager of Fengle Perfume company explained in detail from seven aspects, including strategic environment analysis, strategic positioning and strategic objectives,market development planning, scientific research development planning, supply chain development planning, essential oil development planning, human resources and financial information development planning.Yang Lin and the Perfume group made in-depth discussions on the specific contents of strategic planning,business model and product positioning, and put forward guiding opinions.
Yang Lin pointed out that the company attaches great importance to the development of the perfume industry.The results of this strategic research are practical and realistic, with clear thinking and the painstaking efforts of all the staff of Fengle Perfume, which is an important basis for the future development of the perfume industry.He demanded that Fengle Perfume explore its direction in development, follow the trend in the market and seek breakthroughs in stability. Give full play to the existing advantages and define the development strategy of "one master and two auxiliary". On the basis of stabilizing the market share of mint products,increase the development of trade products and synthetic cooling agent products, form new supporting points for performance, and constantly enhance the profitability and risk prevention ability.Strengthen external scientific research cooperation, Aggregate resources , and achieve product transformation and upgrading;In order to expand production capacity and speed up development,we should actively plan the relocation of the perfume factory.
After the meeting, fenglePerfume will actively push forward and seize opportunities according to the plan. With the sense of responsibility, sense of urgency and sense of mission of "success does not have to be me, success does have to be with me", the plan will be implemented and will make greater contribution to the development of Fengle Seed Co.,Ltd.